Everything you write reflects you—how professional you are, how well you think, how effectively you make decisions. Write convincingly and persuasively, so “they believe what you’re saying and buy what you’re selling.” Attract clients, generate sales, and make more money. This book helps you develop excellent communication skills—a critical job requirement for executives and high-level managers. Create effective written documents and oral presentations that communicate credibility, build business, and advance your career. Get the results you want from your business writing!

A condensed version of business writing— this guide is the concise, precise way to achieve business writing success. Discover how to:

• Apply a 3-part writing process to create multiple types of documents
• Create mind maps for brainstorming and organizing your ideas
• Determine a CORE that captures your concept and focuses your writing
• Incorporate devices such as bulleted lists for understanding and impact
• Write compelling proposals, create informative reports, tell your story
• Tailor your writing for international audiences and different cultures
• Convey your message in a way that creates credibility, persuades readers, gets results

CLICK HERE to see the Table of Contents and sample pages. The PDF files open automatically in your browser in Adobe Acrobat or Adobe Reader. If you don’t have either program, CLICK HERE to download Adobe Reader for free.